Slab Contrasted Suve 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, signage, packaging, western, athletic, poster, industrial, retro, impact, heritage, rugged display, brand voice, octagonal, bracketed, blocky, compact, punchy.
A heavy, block-built slab serif with crisp, chamfered corners that create an octagonal silhouette across rounds and diagonals. Strokes are sturdy and fairly uniform, with confident slab terminals and modest shaping where stems meet slabs. Counters are compact and angular, and the overall texture is dense and highly legible at display sizes. Uppercase forms feel monumental and stable, while the lowercase mirrors the same squared construction for a consistent, workmanlike rhythm.
Best suited to headlines and short bursts of text where its dense color and angular detailing can carry personality—posters, sports and collegiate-style branding, storefront or event signage, and bold packaging labels. It can also work for subheads and callouts when paired with a simpler text face to manage long-form readability.
The font projects a bold, no-nonsense voice with strong Americana and poster-lettering overtones. Its chiseled corners and emphatic slabs read as tough and energetic, evoking signage, uniforms, and print ephemera with a retro edge.
The design appears intended to deliver maximum impact with a rugged slab-serif structure and a distinctive chamfered geometry. Its emphasis on strong silhouettes and consistent, blocky detailing suggests a focus on display communication—clear, assertive, and built to hold up in high-contrast applications.
The chamfering is a defining motif, appearing on curves, joints, and key terminals, which gives the face a machined, stamped quality. Numerals follow the same blocky construction, keeping the set visually cohesive for headings and numbering.