Sans Normal Ibdaj 4 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, posters, friendly, casual, modern, approachable, playful, warmth, readability, informality, contemporary tone, approachability, rounded, humanist, slanted, soft terminals, open apertures.
A slanted sans with rounded construction and gently tapered stroke endings. Curves are smooth and elliptical, with open counters and airy spacing that keeps the texture light and even. The capitals are simple and clean, while the lowercase shows a more handwritten, humanist rhythm, including single-storey forms and a relaxed, slightly bouncy baseline feel. Numerals follow the same soft geometry, with clear, rounded shapes and unobtrusive joins.
Works well for friendly branding, short-to-medium editorial text, product packaging, and marketing headlines where a modern but personable voice is needed. Its open shapes and clean rhythm also suit UI labels, onboarding screens, and informational graphics where a soft, non-technical tone is preferred.
The overall tone is informal and approachable, with a lively, conversational cadence. The slant and soft terminals add a sense of motion and friendliness, reading more personable than corporate while still staying clean and contemporary.
The design appears intended to combine the clarity of a geometric-leaning sans with the warmth of humanist, handwritten cues. It aims for easy readability while projecting an informal, welcoming personality suitable for contemporary communication.
Round dots on i/j, curved shoulders, and consistently softened corners reinforce the font’s gentle character. The italic angle is steady across glyphs, helping words flow smoothly in continuous text without becoming calligraphic or ornate.