Cursive Apbum 7 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, social media, quotes, posters, friendly, casual, lively, playful, handmade, human touch, energy, informality, space-saving, brush script, brushy, fluid, looping, bouncy, tall.
A brisk handwritten script with tall, slender letterforms and a forward-leaning stance. Strokes show pronounced thick–thin modulation like a pointed brush or flexible pen, with tapered entries/exits and occasional ink-buildup at turns. The rhythm is loose and bouncy, with variable character widths and slightly irregular baselines that preserve a natural, drawn feel. Capitals are narrow and simplified, while lowercase forms feature long ascenders/descenders, compact bowls, and frequent open counters that keep the texture airy despite the contrast.
Works best for display uses where a friendly handwritten voice is needed: logos and boutique branding, product packaging, social media graphics, invitations, and quote-style posters. It can also serve as an accent face paired with a neutral sans for headlines, pull quotes, or short callouts where the brushy contrast and narrow build add personality without heavy visual mass.
The overall tone is personable and upbeat, reading like quick, confident handwriting. Its energetic slant and lively stroke endings give it a conversational, informal character suited to warm, human messaging rather than formal editorial settings.
Likely designed to capture the immediacy of modern brush handwriting in a clean, repeatable font: tall, space-saving shapes, expressive contrast, and slightly irregular timing that reads as authentic rather than polished script.
Digit forms are similarly handwritten and narrow, matching the alphabet’s tall proportions; punctuation and dots appear small and light, reinforcing the delicate, sketch-like sparkle at text sizes. Spacing feels intentionally uneven in a natural way, enhancing authenticity in short phrases.