Sans Normal Hekag 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, brand systems, packaging, signage, editorial, friendly, playful, clean, approachable, modern, approachability, clarity, modern neutrality, softened geometry, rounded, soft terminals, geometric, even rhythm, open counters.
A rounded, monoline sans with soft, fully curved terminals and a calm, even rhythm. Letterforms lean toward simple geometric construction—near-circular bowls and smooth, continuous curves—while keeping generous apertures and open counters for clarity. Strokes maintain consistent thickness, with minimal contrast and tidy joins that keep shapes from feeling sharp or mechanical. Uppercase and lowercase proportions feel balanced and straightforward, and numerals follow the same rounded, uniform logic for a cohesive texture in text.
This font suits interface labels and product UI where a friendly, non-intimidating tone is needed, as well as branding and packaging that benefit from soft, modern shapes. It can work for signage and wayfinding at moderate sizes thanks to its open forms, and for editorial headlines or short passages where an approachable, contemporary sans texture is desired.
The overall tone is warm and approachable, with a lightly playful character created by the rounded endings and smooth curves. It reads contemporary and friendly rather than corporate, giving text a relaxed, welcoming voice without becoming quirky or decorative.
The design appears intended to provide a clean, contemporary sans with rounded geometry that softens the reading experience. It prioritizes consistency and clarity while adding warmth through gentle terminals and smooth, circular construction.
Curved characters like C, G, S, and O emphasize smooth continuity, while straight-sided forms retain softened corners that prevent harsh spots in dense text. The overall color on the page stays consistent, making it feel steady in paragraphs as well as in short display lines.