Sans Superellipse Etbub 2 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Korolev' by Device, 'FS Industrie' by Fontsmith, and 'HD Colton' by HyperDeluxe (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, modern, assertive, dynamic, industrial, space saving, high impact, modern branding, display emphasis, condensed, oblique, geometric, rounded, compact.
A condensed, oblique sans with compact proportions and a strong, even stroke. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish softness rather than perfect circles. Terminals are clean and mostly straight-cut, while joins stay tight and sturdy, producing a dense, high-impact texture in words. Figures are similarly compact and heavy, designed to hold their shape and presence at display sizes.
Best suited for headlines, short statements, and identity work where a compact, high-impact voice is needed. It performs well in posters, packaging, product marks, and sporty or tech-leaning branding systems, especially when set large or with added letterspacing.
The overall tone is energetic and forward-leaning, with a utilitarian confidence that reads as sporty and contemporary. Its rounded-yet-rectilinear forms add a subtle tech/industrial character, keeping it friendly without losing firmness.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a clean, geometric feel. The rounded-rectangle construction suggests a goal of combining modern industrial cues with approachable softness and strong legibility in display settings.
The slant and condensed width create a strong directional rhythm across lines, and the compact apertures and counters make the color of text feel solid and continuous. At smaller sizes it may benefit from generous tracking or shorter line lengths to preserve clarity.