Sans Normal Kikuw 11 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: ui text, signage, branding, editorial, infographics, modern, clean, dynamic, technical, neutral, emphasis, clarity, contemporary tone, efficiency, rounded, oblique, geometric, crisp, minimal.
A slanted sans with predominantly rounded construction and smooth, elliptical curves paired with crisp terminals. The strokes keep a consistent, even rhythm with moderate contrast, and the counters are open and clean, supporting clear interior shapes. Proportions feel balanced with a straightforward cap-height and a practical, workmanlike lowercase, while the overall slant adds forward motion without becoming calligraphic. Figures are simple and legible, matching the letterforms’ restrained geometry.
It performs well in interface labels, navigation, and product graphics where an italicized, modern sans can add emphasis while remaining readable. The clean curves and regular rhythm also suit signage, infographics, and editorial subheads, especially when a slightly dynamic, forward-leaning tone is desired.
The overall tone is contemporary and efficient, with a subtle sense of speed from the oblique stance. It reads as neutral and functional rather than expressive, suggesting a pragmatic, modern voice suited to straightforward communication.
The design appears intended as a practical oblique companion for a modern sans system: clean geometry, dependable proportions, and consistent slant for emphasis and motion. It prioritizes clarity and neutrality while maintaining a contemporary, rounded aesthetic.
Round letters (like O/C/G) lean toward near-circular forms, while diagonals (V/W/X/Y) are sharply resolved, creating a clear geometric contrast within the set. The italic angle is consistent across uppercase, lowercase, and numerals, helping text look cohesive in longer passages.