Sans Normal Bobah 7 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: ui text, signage, body text, presentations, branding, modern, neutral, clean, friendly, functional, versatility, legibility, clarity, modern utility, neutral branding, geometric, rounded, open, even, plainspoken.
A clean sans with largely geometric construction and smooth, rounded curves. Strokes are uniform and crisp, with square-cut terminals and minimal modulation, giving the forms a steady, even color. Counters are generally open and spacious, and the lowercase shows a tall x-height that makes short words and mixed-case text look large and clear. Proportions feel balanced and straightforward, with a slightly engineered rhythm across straight stems and circular bowls.
Well-suited to interface copy, wayfinding, and general-purpose editorial or marketing text where clarity is the priority. Its open shapes and tall lowercase presence also work nicely for presentations, dashboards, and product documentation that need quick legibility at a range of sizes.
The overall tone is modern and neutral, leaning friendly rather than formal due to its roundness and open shapes. It reads as practical and understated, avoiding expressive quirks in favor of a calm, contemporary voice.
The design appears intended as a versatile, contemporary workhorse: geometric enough to feel modern, but restrained and open enough to remain readable in continuous text. Its consistent stroke behavior and simple terminals suggest an emphasis on clarity, predictability, and broad everyday usability.
Uppercase forms stay simple and geometric, while the lowercase keeps wide apertures and clear joins that support continuous reading. Numerals match the letterforms in width and weight, with smooth curves and unobtrusive details that keep them consistent in running text.