Sans Normal Lyrey 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont; 'Asket' by Glen Jan; 'Basic Sans Narrow', 'Grota Sans', and 'Grota Sans Rounded' by Latinotype; and 'Frygia' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, playful, punchy, sporty, friendly, retro, impact, momentum, display clarity, approachability, rounded, chunky, slanted, soft corners, compact.
A heavy, slanted sans with rounded, bulbous counters and soft transitions that keep the texture dense and even. Strokes are consistently thick with minimal modulation, and terminals tend to be blunt or gently curved, producing a sturdy, poster-like silhouette. The italic angle is pronounced and applied uniformly, giving lines of text a forward-leaning rhythm. Lowercase forms appear compact and robust, with single-storey shapes and simplified joins; numerals match the same chunky, rounded construction for a cohesive set.
Best suited to headlines, posters, and logo-style branding where bold presence and forward motion are desirable. It also fits sports and entertainment graphics, product packaging, and promotional materials that benefit from a friendly but forceful voice. For longer passages, it works most comfortably in short callouts, subheads, or emphasized phrases.
The overall tone is energetic and approachable, combining bold impact with friendly, rounded shapes. Its strong slant adds motion and a sporty, action-oriented feel, while the softened geometry keeps it from feeling harsh or industrial. The result reads as confident and attention-getting, with a slightly retro, display-driven personality.
Designed to deliver maximum impact with a smooth, rounded construction and a clear italic slant that conveys speed and momentum. The simplified, chunky letterforms prioritize legibility at display sizes and create a consistent, high-energy texture across the character set.
At larger sizes, the interior spaces and rounded apertures create a lively pattern, while at smaller sizes the heavy weight and tight counters can make text feel dense. The consistent construction across caps, lowercase, and figures supports a unified look in headlines and short bursts of copy.