Serif Normal Mogur 2 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Contane Condensed' and 'Contane Text Cnd' by Hoftype (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, book covers, editorial, fashion, refined, dramatic, formal, editorial impact, luxury tone, elegant display, classic revival, modern, high-waisted, sharp, crisp, sculptural.
A high-contrast serif with crisp, tapered hairlines and weighty vertical stems that create a distinctly dressy rhythm. Serifs are sharp and finely bracketed, with pointed terminals and a slightly calligraphic feel where strokes narrow into elegant wedges. Uppercase forms are tall and stately, while the lowercase maintains a compact, readable structure with rounded bowls and narrow joins that emphasize the thick–thin modulation. Numerals follow the same contrast-driven logic, pairing strong main strokes with delicate connecting hairlines for a polished, display-ready texture.
Best suited to headlines and pull quotes where its contrast and sharp detailing can be appreciated, particularly in editorial layouts. It also works well for fashion and luxury branding, book covers, and posters that need a refined, high-impact serif voice.
The overall tone is refined and dramatic, projecting a luxe editorial sensibility. Its sharp serifs and glossy contrast read as confident and fashionable, leaning more toward sophistication and spectacle than neutrality.
The design appears intended to deliver a contemporary, editorial take on a classic high-contrast serif: elegant at a glance, with crisp finishing details that add drama and authority in display typography.
In text settings the contrast produces a lively sparkle, especially in mixed-case words and around curved letters where hairlines become extremely fine. The design’s sharp terminals and concentrated weight in verticals give it a crisp, engraved-like presence that benefits from generous sizing and clean reproduction.