Sans Faceted Deny 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, apparel graphics, packaging, industrial, assertive, sporty, retro, tactical, impact, ruggedness, machined look, display emphasis, branding, blocky, angular, chamfered, stenciled, compact.
A heavy, block-driven sans with aggressively chamfered corners and faceted joins that replace curves with planar cuts. Counters are small and often squared-off, and many glyphs include characteristic notches and wedge-like cut-ins that create a rugged, machined silhouette. Stroke endings are flat and abrupt, with a mostly uniform weight and only slight optical modulation from the faceting. The overall texture is dense and high-impact, with tight interior spaces and simplified geometry that reads best at larger sizes.
Best suited to display roles where mass and angular detail can hold up: posters, cover art, sports branding, apparel graphics, and bold packaging. It can also work for short, punchy UI labels or signage where a rugged, mechanical feel is desired, but the tight counters and dense color make it less appropriate for long text.
The font projects a tough, utilitarian attitude—part industrial sign-paint, part sports/varsity energy. Its sharp facets and cut-out details suggest durability and motion, giving headlines a forceful, no-nonsense tone.
The design appears intended to deliver maximum visual impact through a compact, faceted construction that evokes machined lettering and rugged display typography. Its consistent chamfers and deliberate notches aim to create a memorable silhouette and strong brand presence in large-scale settings.
Distinctive diamond-shaped dots on the i/j and angular punctuation reinforce the faceted theme. Numerals follow the same cut-corner logic, keeping the set visually consistent for numbering and scoreboard-style applications.