Sans Normal Ipkev 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Croma Sans' by Hoftype, 'MVB Solitaire Pro' by MVB, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: posters, packaging, headlines, logos, stickers/labels, playful, chunky, friendly, retro, cartoon, attention-grabbing, friendly branding, retro display, informal tone, rounded, soft corners, blobby, bouncy, compact counters.
A heavy, rounded sans with broad proportions and softly squared curves that create a chunky, cushiony silhouette. Strokes are consistently thick with slightly irregular, hand-cut edge behavior that keeps the outlines from feeling mechanically perfect. Counters are compact and often near-circular, and apertures tend to be tight, producing strong black mass and a dense texture in text. Terminals are blunt and rounded rather than sharply cut, and diagonals and joins remain sturdy, emphasizing a sturdy, poster-like rhythm.
Best used for headlines, posters, packaging, and logo wordmarks where its bold, rounded forms can stay crisp and expressive. It also works well for short bursts of copy—labels, badges, and social graphics—where a friendly, high-impact voice is needed.
The overall tone is cheerful and informal, with a slightly nostalgic, cartoon-signage feel. Its bouncy shapes and high ink density read as approachable and exuberant rather than technical or restrained, making it feel suited to fun-forward branding and display settings.
The design appears intended to deliver maximum impact with a warm, approachable personality, combining broad, rounded geometry with subtly imperfect contours to avoid a sterile feel. It prioritizes strong silhouette and charm for display-driven typography over finely open counters for small text.
The figures and lowercase echo the same rounded, weighty construction, helping the set feel cohesive in mixed-case use. Because counters and apertures are small, the font’s texture becomes quite dark at paragraph sizes, while large sizes highlight the playful contour irregularities.