Print Hagug 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, social, headlines, playful, friendly, casual, handmade, youthful, human warmth, casual clarity, hand-lettered feel, playful tone, approachability, rounded, bouncy, quirky, informal, soft.
A rounded, hand-drawn print with softly tapered strokes and subtly irregular contours that mimic marker or brush-pen pressure. Letterforms are open and airy with generous counters, while terminals often end in slight flares or blunted tips rather than crisp cuts. The rhythm is lively and uneven in a controlled way, with gentle baseline wobble, varied stroke endings, and a generally wide, friendly silhouette. Numerals and capitals follow the same loose, drawn consistency, keeping shapes simple and highly legible at display sizes.
This font suits playful headlines, short paragraphs in friendly contexts, and branding where an informal, handmade voice is desired. It works well for kids-oriented materials, crafts and DIY themes, lighthearted packaging, casual signage, and social media graphics where warmth and legibility matter more than typographic rigor.
The overall tone is cheerful and approachable, with a casual, handwritten warmth that feels conversational rather than formal. Its bouncy curves and organic imperfections suggest personality and spontaneity, making text feel human and upbeat.
The design appears intended to translate quick, confident hand lettering into a consistent digital font, preserving natural variation while keeping characters clear and readable. It prioritizes approachability and personality through rounded construction, soft terminals, and an intentionally imperfect drawn texture.
Uppercase forms read bold and rounded without becoming heavy, and many characters show small, characteristic quirks (like curved arms, softened corners, and slightly asymmetrical bowls) that reinforce the hand-rendered feel. Spacing appears comfortable and forgiving, helping longer phrases maintain an easy, readable flow.