Sans Normal Ogra 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'HD Canton' by HyperDeluxe, 'Neue Rational Standard' by René Bieder, 'Soin Sans Pro' by Stawix, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, confident, modern, friendly, direct, utilitarian, impact, clarity, modernity, simplicity, versatility, clean, rounded, compact, crisp, sturdy.
A heavy, geometric sans with smooth, rounded bowls and a compact, even rhythm. Strokes are uniform and terminals are clean and largely vertical or horizontal, giving the letterforms a crisp, engineered feel. Counters are fairly open for the weight, with round forms that read as circular/elliptical and straight-sided letters that keep flat tops and bottoms. The lowercase appears sturdy and compact, with simple two-storey forms where expected and short, efficient extenders.
Best suited to headlines and display sizes where its mass and geometric construction can carry impact. It also works well for branding, signage, and UI labels that need clear, high-contrast presence against backgrounds, especially in short phrases and callouts.
The tone is assertive and contemporary, projecting clarity and strength without feeling harsh. Its rounded geometry adds a friendly, approachable undercurrent, making it feel practical rather than aggressive.
Likely designed as a contemporary, geometric workhorse for bold messaging—prioritizing clean construction, consistent stroke weight, and dependable legibility in prominent settings.
Spacing in the samples looks generous enough to keep dense paragraphs from clogging, and the weight creates strong word shapes for emphasis. Numerals and caps maintain consistent mass and geometry, supporting a cohesive, no-nonsense typographic color.