Sans Rounded Semo 2 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, social media, friendly, playful, casual, approachable, retro, friendly display, retro flavor, brand voice, high impact, rounded, soft, chunky, bouncy, slanted.
This typeface is a slanted, heavy sans with rounded terminals and smoothly curved joins throughout. Letterforms are notably expansive, with generous horizontal proportions and open interior counters that keep the weight from feeling cramped. Strokes read as consistently thick with minimal modulation, and corners are softened rather than sharply cut, giving a cushioned silhouette. The rhythm is lively and slightly bouncy, helped by the italic angle and the rounded forms in characters like a, e, s, and g; figures follow the same soft, wide construction for strong visual continuity.
Best suited to display roles such as headlines, logos, packaging, posters, and social media graphics where its wide, rounded presence can carry personality. It also works well for short emphatic phrases, signage, and playful editorial callouts where a friendly, energetic tone is desired.
The overall tone is warm and informal, combining a sporty italic energy with a friendly, rounded softness. It feels upbeat and approachable rather than technical or corporate, with a light retro sign-painting and pop display sensibility. The wide stance and smooth curves lend it a confident, easygoing voice suited to cheerful messaging.
The design appears intended to deliver a bold, approachable display voice by pairing an italic forward-lean with rounded, soft terminals and broad proportions. Its consistent stroke weight and open counters suggest a focus on legibility at larger sizes while maintaining a fun, informal character.
In the sample text, the thick strokes and wide letters create strong word shapes at larger sizes, while the rounded detailing keeps the texture from becoming harsh. The slant and broad proportions make it particularly attention-grabbing in short lines and headlines, where its buoyant spacing and open counters remain clear.