Sans Normal Bomob 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, sturdy, authoritative, friendly, modern, utilitarian, impact, clarity, modern utility, approachability, high legibility, large counters, open apertures, geometric, compact joins.
A heavy, clean sans with rounded, near-geometric construction and a consistent, even rhythm. Curves are smooth and full, with broad bowls and generous counters in letters like O, C, and G, while straight strokes stay firm and simple. Terminals are mostly flat and squared, and joins in forms like n, m, and h read solid and compact. The lowercase shows single-storey a and g, contributing to a straightforward, contemporary silhouette, while numerals are sturdy and highly readable at display sizes.
This font is well suited to headlines, posters, and prominent UI or editorial callouts where weight and clarity are needed. Its large counters and simple construction also make it a solid choice for signage and packaging that must hold up at a distance or in quick reads.
The overall tone is confident and pragmatic, with a friendly softness coming from its rounded geometry and open interior spaces. It feels contemporary and approachable rather than delicate or ornate, projecting clarity and emphasis in headlines and short statements.
The design appears intended as a strong, no-nonsense sans for impactful communication, balancing geometric simplicity with enough openness to remain readable and welcoming. It prioritizes clear silhouettes and robust details for dependable performance in display and short-text settings.
The sample text shows strong word-shape consistency and clear differentiation between similar forms (e.g., I/l, O/0) through proportion and weight distribution. Punctuation and dots appear robust at the shown sizes, supporting emphatic, high-impact setting.