Slab Contrasted Ihtu 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Rooney' by Jan Fromm, 'Majora' and 'Majora Pro' by Latinotype, 'Siseriff' by Linotype, 'Engel New' by The Northern Block, and 'Mislab Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial covers, assertive, sporty, retro, punchy, editorial, impact, emphasis, momentum, headline focus, brand presence, slabbed, bracketed, compact, blocky, lively.
A very heavy, right-leaning slab serif with broad proportions and clearly bracketed, block-like serifs. Strokes show noticeable thick–thin modulation for an italic, with curved joins and tapered terminals that keep the weight from feeling purely geometric. Counters are compact and the overall color is dense, while the italic construction gives the shapes a forward rhythm rather than a static, engraved feel. Figures match the boldness of the letters, with sturdy forms and a slightly compressed interior space that maintains a consistent dark texture in text.
Best suited to display typography where impact and momentum are desired—headlines, posters, cover lines, and bold pull quotes. The sturdy slabs and forward-leaning forms also fit sports or collegiate-style branding, as well as packaging and signage that needs immediate presence.
The tone is confident and high-impact, balancing a classic slab-serif backbone with a fast, energetic italic slant. It reads as sporty and attention-grabbing, with a touch of retro editorial flavor suited to emphatic headlines and promotional messaging.
The design appears intended to deliver a bold slab-serif voice with italic energy, combining traditional bracketed serifs with a modern, emphatic texture for attention-driven display use. Its proportions and dense weight aim for strong visibility and a decisive, confident character.
The heavy serifs and tight interior spaces create strong word shapes at display sizes, but the dense texture suggests it benefits from generous tracking and leading in longer settings. The italic angle is consistent and contributes to a cohesive, motion-oriented rhythm across caps, lowercase, and numerals.