Sans Normal Pudib 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Marselis' and 'FF Zwo' by FontFont, 'Squad' by Fontfabric, 'Akagi' and 'Akagi Pro' by Positype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, retro, friendly, punchy, casual, attention-grabbing, approachability, energy, display impact, rounded, soft corners, oblique, chunky, bouncy.
A heavy, oblique sans with rounded terminals and softened corners throughout. Strokes are thick and even, with minimal contrast, and the overall color on the page is dense and uniform. The letterforms lean consistently, with broad curves and compact counters that stay open enough for display use. Geometry favors rounded bowls and smooth joins, while diagonals and horizontals feel slightly blunted, giving the alphabet a cushioned, cartoon-like solidity.
Best suited to short, high-impact settings such as headlines, posters, packaging, and logo-driven branding where a friendly, energetic voice is desired. It can also work for signage and social graphics, especially where a bold slanted style helps convey motion and emphasis.
The tone is upbeat and approachable, with a lively slant that adds motion and informality. Its chunky, rounded shapes read as friendly and slightly retro, evoking signage and playful branding rather than formal editorial typography.
The design appears intended to deliver a confident, approachable display voice: thick, rounded forms for warmth, plus an oblique stance to add speed and personality. It prioritizes strong silhouette and visual charm over neutrality, aiming for memorable, upbeat communication.
In text, the strong italic rhythm creates a pronounced forward flow, and the large, bold silhouettes remain recognizable at a glance. The figures match the letterforms with the same rounded, weighty construction, supporting consistent numerals in headlines and promotional copy.