Serif Other Geno 7 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, posters, logotypes, sports branding, packaging, sporty, retro, dynamic, technical, display, speed emphasis, stylized italic, retro display, graphic impact, precision feel, angular, condensed feel, pointed serifs, chiseled, crisp.
A sharply italicized serif with high-contrast strokes and a distinctly angular, faceted construction. Curves are minimized in favor of straight segments and clipped corners, giving many forms a chiseled, octagonal feel (notably in bowls and rounds). Serifs are small, pointed, and brisk, with terminals often ending in angled cuts that reinforce the forward motion. Proportions lean tall and narrow, with a taut rhythm and tight internal spacing that reads crisp and engineered, especially in capitals and numerals.
Best suited for display typography where its sharp italic momentum and faceted forms can be appreciated—headlines, posters, brand marks, and sports or automotive-themed graphics. It can also work for short pulls, covers, and packaging accents, but is less ideal for long-running text due to its strong stylization and tight interior spaces.
The overall tone is energetic and performance-minded, combining a vintage sign-painting/sports headline attitude with a slightly technical, precision-cut edge. Its forward slant and sharp terminals create a sense of speed and urgency, while the faceted geometry adds a distinctive, stylized personality.
This font appears designed to deliver a fast, assertive italic voice while standing apart from traditional italics through angular, cut-in geometry. The consistent faceting and pointed detailing suggest an intention to evoke speed, precision, and retro display lettering in a contemporary, graphic way.
Capitals appear more rigid and architectural, while the lowercase introduces more calligraphic swing without losing the angular cuts. Numerals follow the same faceted logic, maintaining a cohesive, uniform texture in sequences. The design’s distinctive cornering and narrow counters can become visually busy at very small sizes, but it stays striking when given room to breathe.