Sans Contrasted Asnos 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, body text, headlines, branding, reports, classic, refined, modernist, institutional, space saving, editorial clarity, formal tone, modern refinement, high contrast, crisp, tall x-height, tight spacing, sharp joins.
This typeface has a slender, space-efficient build with clear stroke modulation and crisp, clean terminals. Curves are smooth and controlled, while verticals read firm and straight, creating a tidy rhythm across words. The uppercase is relatively tall with narrow bowls and apertures, and the lowercase shows compact counters and a straightforward, workmanlike construction. Numerals follow the same restrained, narrow proportions, keeping the overall texture even and composed in text.
It works well for editorial typography, reports, and other reading contexts where a compact measure is useful. The narrow proportions also make it effective for headlines, subheads, and branding systems that need an economical footprint while still feeling refined.
The tone feels editorial and composed—formal without being ornate. Its restrained shapes and measured contrast suggest a serious, cultivated voice suited to traditional publishing and polished corporate communication.
The design appears intended to deliver a compact, professional reading face with a modern, uncluttered finish and enough contrast to feel crisp at display sizes. Its controlled forms prioritize consistency and legibility while projecting a confident, institutional polish.
In running text the letterforms create a slightly dark, disciplined color due to the narrow widths and firm vertical emphasis. The italic is not shown, but the roman maintains consistent alignment and a steady baseline presence that supports long-form setting.