Script Esmed 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, social media, friendly, confident, retro, informal, energetic, signature feel, display impact, handmade tone, approachable branding, brushy, rounded, slanted, compact, looping.
A slanted brush-script with compact proportions, rounded terminals, and a steady, ink-like stroke that suggests pressure-driven pen or brush movement. Letterforms are built from smooth, continuous curves with occasional sharp joins, producing lively rhythm and clear directional flow. Uppercase characters lean toward simplified, sign-like constructions, while lowercase forms introduce more loops and connecting-style shapes, keeping spacing tight and word silhouettes cohesive. Numerals match the script logic with curved entries and occasional swashes, maintaining consistent weight and visual color in text.
Best suited to display applications such as logos, product packaging, café/food branding, posters, and social media graphics where a personable handwritten voice is desired. It also works well for short subheads, pull quotes, and callouts, especially when set with generous line spacing to preserve its flowing shapes.
The overall tone is warm and upbeat, reading as casual confidence rather than formal ceremony. Its brisk slant and thick, rounded strokes give it a nostalgic, hand-painted feel suited to approachable branding and expressive headlines.
The letterforms appear designed to emulate a quick, confident brush signature while remaining readable and consistent across a full alphanumeric set. It aims to deliver a friendly, retro-leaning script look with enough weight to stand out in bold headlines and branded statements.
The design favors quick, legible strokes over intricate calligraphic contrast, so it holds up well at display sizes while still reading smoothly in short lines. Ascenders and descenders are prominent, adding texture and bounce, and the punctuation and curves in the sample text reinforce a fluid, handwritten cadence.