Sans Normal Renuy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Nomenclatur' by Aronetiv, 'Allrounder Grotesk Compressed' by Identity Letters, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, playful, confident, retro, impact, approachability, display clarity, brand voice, nostalgia, rounded, soft, chunky, compact, sturdy.
A heavy, rounded sans with compact proportions and soft, fully curved terminals. Strokes are thick and even, producing a solid color on the page, while counters stay relatively open to preserve clarity at display sizes. The letterforms lean on circular and pill-shaped geometry, with gently squarish bowls and smooth joins that avoid sharp interior angles. Overall spacing reads steady and practical, supporting dense settings without looking brittle.
Best suited to headlines and short blocks of text where impact and friendliness matter—posters, branding marks, packaging, signage, and social graphics. It also works well for playful editorial callouts or UI banners where a rounded, bold voice is needed.
The tone is warm and personable, with a slightly nostalgic, billboard-like friendliness. Its rounded construction makes it feel informal and inviting, while the weight gives it a confident, attention-grabbing presence. The overall impression is playful but dependable rather than delicate or technical.
The design appears intended to deliver maximum legibility and presence with a soft-edged, approachable personality. Its geometry favors smooth curves and robust shapes to create a bold, friendly display voice that remains cohesive across letters and numerals.
Round punctuation and dots (notably on i/j) and broad curves throughout reinforce a soft, cohesive texture. The numerals follow the same chunky, rounded logic, matching the letters in visual weight and curvature for consistent headline use.