Sans Normal Valek 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, handmade, friendly, playful, casual, approachable, human warmth, casual voice, handmade texture, approachability, rounded, informal, soft, bouncy, textured.
A rounded sans with subtly irregular, hand-drawn contours and gently softened corners. Strokes stay fairly even in thickness with slight wobble and texture that suggest marker or brush pressure rather than mechanical outlines. Counters are open and round, curves dominate the construction, and joins are simple and unembellished. Overall spacing feels relaxed, with a natural, slightly uneven rhythm that reads clearly while retaining a crafted look.
Well-suited to friendly branding, packaging, café or boutique signage, posters, and editorial headlines where a handmade tone is desirable. It can also work for short UI labels or social graphics when warmth and approachability matter more than strict typographic neutrality.
The tone is warm and personable, with an easygoing, handmade character that feels conversational rather than corporate. Its soft shapes and mild irregularities give it a playful, human presence that can add charm and approachability to short messages and headings.
The design appears intended to deliver a casual, handcrafted sans that stays highly legible while adding personality through subtle irregularity and rounded, humanistic shapes. It aims to feel informal and inviting without becoming overly decorative.
Capitals are clean and straightforward with rounded geometry, while lowercase forms keep the same informal energy and maintain clear differentiation between similar shapes. Numerals follow the same hand-rendered logic, with simple forms and consistent softness that keeps them visually integrated with the alphabet.