Sans Normal Ugmap 1 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, refined, dynamic, confident, classic, emphasis, elegance, editorial voice, premium feel, motion, slanted, calligraphic, tapered, brisk, crisp.
A slanted, high-contrast italic with smooth, continuous curves and tapered terminals that create a lively, flowing rhythm. Strokes swell and thin noticeably through curves and joins, giving letters a crisp, drawn quality rather than a monoline construction. Capitals are compact and slightly narrow with rounded bowls, while lowercase forms keep a clear, upright structure despite the italic angle; counters remain open and well-defined. Numerals follow the same contrasty, slightly calligraphic logic, with rounded shapes and sharp, clean endpoints.
Best suited to headlines, pull quotes, and short-to-medium editorial text where the italic voice is meant to be prominent. It can add sophistication to branding and packaging, especially where a dynamic, polished emphasis is desired. For long passages, it will be most comfortable when given generous size and leading to balance the strong contrast and slant.
The overall tone feels editorial and refined, with an energetic forward motion typical of display italics. Its contrast and tapering lend a cultured, fashion-forward character that reads as confident and premium rather than casual or utilitarian.
The design appears intended as a strong italic with a calligraphic sensibility—built to deliver elegant emphasis and a distinctive, high-contrast texture in display and editorial settings.
Spacing appears moderately tight in running text, helping lines hold together as a cohesive italic texture. The strongest visual signature comes from the combination of steep slant, pronounced contrast, and neatly sharpened terminals, which makes the face look particularly intentional at larger sizes.