Slab Square Pesi 9 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, signage, confident, industrial, retro, sturdy, impact, durability, clarity, vintage tone, blocky, square serif, robust, compact, high impact.
A heavy, square-serif text face with thick, largely unmodulated strokes and prominent rectangular serifs. Curves are broad and full, while joins and terminals keep a crisp, engineered squareness that gives the forms a solid, planted stance. Counters are relatively open for the weight, and the lowercase shows a practical, workmanlike structure with straightforward shoulders and strong horizontals, creating an even, emphatic rhythm in text.
Well-suited to headlines, subheads, posters, and packaging where a strong typographic voice is needed. It can also work for editorial pull quotes and labels, especially when you want a robust, vintage-leaning slab serif texture that remains clear at medium-to-large sizes.
The overall tone is assertive and utilitarian, with a retro editorial flavor reminiscent of newsprint headlines and workwear branding. It reads as dependable and no-nonsense, projecting authority without feeling delicate or formal.
The design appears intended to deliver a bold, durable slab-serif presence with square-cut finishing, optimized for impactful display and strong typographic color. It balances legibility with a deliberately blocky, industrial character for branding and editorial use.
The strong slab presence and square terminals make the face hold its shape at larger sizes, while the dense color and chunky details suggest it benefits from comfortable spacing in longer lines. Numerals and capitals share the same sturdy, block-constructed logic, supporting consistent, high-impact settings.