Serif Flared Gamu 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cornet' by Berthold, 'Campan' by Hoftype, 'ITC Weidemann' by ITC, 'Accia Flare' and 'Accia Piano' by Mint Type, and 'Beaufort' by Shinntype (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, confident, traditional, stately, authoritative, impact, authority, tradition, readability, print presence, flared terminals, bracketed serifs, robust, compact, crisp.
A robust serif with flared, wedge-like terminals and softly bracketed serifs that give the strokes a chiseled, sculptural finish. The letterforms are built on sturdy verticals and broad curves with restrained contrast, producing a dark, even color in text. Proportions lean compact with relatively large counters and a stable baseline rhythm; curves are full and round while joins and terminals remain crisp. Uppercase forms feel monumental and blocky, and the lowercase keeps a straightforward, readable structure with a single-storey g and sturdy, slightly squared-off details.
Best suited to headlines, subheads, and short blocks of text where a strong, classic serif voice is desired. It performs well in editorial design, branding systems that need authority, and print-forward applications such as posters, book covers, and packaging where its dark color and flared terminals can carry the layout.
The overall tone is confident and traditional, with a slightly engraved, stone-cut impression that reads as formal and authoritative. It carries an editorial seriousness suited to institutional or heritage-leaning messaging while remaining approachable enough for contemporary layouts.
The design appears intended to modernize a classic serif sensibility with sturdy, low-contrast construction and distinctive flared stroke endings, emphasizing impact, clarity, and a dignified, print-oriented presence.
The heavy presence and flared endings create strong word shapes at display sizes, and the numerals match the same weight and firmness for consistent typographic voice across headings and figures.