Sans Normal Meruj 4 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Equip' and 'Galvani' by Hoftype, 'Gogh' by Type Forward, 'Clarika Pro' by Wild Edge, and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, sports branding, playful, sporty, punchy, friendly, retro, add energy, boost impact, feel friendly, retro flavor, display clarity, rounded, blunted, bouncy, soft-cornered, compact joins.
A heavy, slanted sans with chunky, rounded construction and blunted terminals. Curves are generous and slightly squashed, producing wide bowls and counters, while joins and corners are softened rather than sharply cut. The stroke weight stays visually consistent, with a lively rhythm created by varied interior shapes and slightly irregular, hand-drawn-looking inflections. Lowercase forms show a single-storey "a" and "g", sturdy stems, and compact apertures that hold up at display sizes; numerals are similarly bold and rounded with clear silhouettes.
Best suited to high-impact display work such as posters, headlines, event graphics, and bold editorial callouts. The friendly, rounded weight also fits packaging, social graphics, and logo wordmarks where a lively, approachable tone is desired.
The overall tone is energetic and approachable, reading as sporty and fun rather than formal. Its slant and inflated forms give it a sense of motion and optimism, with a retro sign-painting/poster feel that adds character without becoming decorative.
The design appears intended as a characterful, high-impact italic sans that emphasizes momentum and warmth through rounded geometry and heavy mass. It prioritizes bold personality and strong silhouettes for display settings, while keeping the overall structure simple and broadly usable.
The tight apertures and large ink traps-by-shape (from rounded joins and filled-in corners) make the font feel dense and impactful, especially in longer lines of text. Letterforms maintain strong presence in all-caps, while the lowercase keeps a casual, friendly voice through simplified, rounded structures.