Sans Normal Pudel 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Brevia' by HVD Fonts and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, punchy, retro, casual, attention, approachability, fun, impact, rounded, soft, bouncy, chunky, slanted.
A heavy, rounded sans with a consistent rightward slant and generously curved terminals. Forms are compact and chunky, with large internal counters that stay open despite the weight, giving letters a soft, inflated silhouette. Curves dominate throughout, with minimal sharp corners and a smooth, even stroke presence; joins feel blobby rather than mechanical. Proportions lean broad and sturdy, and the lowercase maintains strong presence with minimal delicacy, while numerals share the same bulbous, high-impact construction.
Best suited to short, high-impact settings such as headlines, posters, playful branding, and packaging where warmth and presence matter more than fine detail. It also works well for signage or display copy that benefits from a friendly, informal voice, especially at medium to large sizes.
The overall tone is upbeat and approachable, with a cartoonish, retro-leaning warmth. Its slanted stance and puffy shapes create a lively, energetic rhythm that reads as informal and friendly rather than strict or corporate.
The design appears intended to deliver maximum visual impact with a soft, approachable personality—combining a strong, attention-grabbing footprint with rounded, human-friendly shapes and a sense of motion from the slant.
The heavy weight and soft geometry make spacing and word shapes feel dense and cohesive, especially in all-caps. The italic angle is pronounced enough to add motion, while the rounded detailing keeps the texture from feeling aggressive.