Sans Normal Atrem 4 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, editorial, presentations, clean, neutral, modern, friendly, minimal, clarity, versatility, approachability, neutrality, modernization, rounded, open, geometric, crisp, unfussy.
A clean sans with rounded, softly squared terminals and smooth, continuous curves. Strokes are even and consistent, with generous apertures and clear counters that keep letters open in text. Proportions feel balanced and contemporary: caps are straightforward and geometric, while lowercase forms lean toward simple single‑storey constructions (notably the a and g), reinforcing an uncluttered rhythm. Numerals are similarly plain and legible, with simple curves and minimal embellishment.
This font suits interface copy, dashboards, and product UI where steady rhythm and clear letterforms are important. It also works well for wayfinding and general signage, as well as editorial and presentation typography that benefits from a tidy, modern sans with unobtrusive character.
The overall tone is neutral and contemporary, with a gentle friendliness coming from the rounded endings and open shapes. It reads as calm and matter‑of‑fact rather than expressive, giving it a dependable, everyday voice suited to broad communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a smooth reading texture. Its softened terminals and simple constructions suggest an aim to feel approachable while remaining restrained and functional.
The design emphasizes clarity through open forms and consistent spacing, producing an even texture in paragraphs. Rounded terminals and slightly softened corners reduce hardness without turning the face into a fully rounded display style.