Cursive Apmev 13 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, social media, invitations, greeting cards, friendly, casual, lively, handmade, playful, human touch, informality, expressiveness, quick lettering, approachability, monoline feel, brushy, loopy, bouncy, airy.
A brisk, handwritten cursive with a rightward slant and a lively, bouncing baseline. Strokes show calligraphic pressure with pronounced thick–thin shifts, creating a brush-pen feel even where letters aren’t fully connected. Forms are tall and compact, with long ascenders/descenders, open counters, and rounded terminals; capitals are simplified and narrow with occasional looped entries. Spacing is irregular in a natural way, and letter widths vary noticeably, reinforcing the hand-drawn rhythm.
Best suited to short-to-medium display settings where a human, informal voice is desired—logos, small brand marks, packaging callouts, quotes, and social posts. It can also work for invitations or stationery headlines when paired with a calmer text face for body copy.
The overall tone is upbeat and personable, like quick marker lettering on a note or menu board. Its energetic curves and loose joins read as approachable and informal, with a light, crafty charm rather than a polished script formality.
Designed to capture the immediacy of casual brush handwriting while maintaining enough consistency for repeated use in headlines and expressive branding. The emphasis appears to be on natural rhythm, compact verticality, and a spirited thick–thin texture that stays legible at display sizes.
Lowercase construction leans on simple single-storey shapes and looped extenders (notably in letters with descenders), which enhances flow in words while keeping individual letters distinct. Numerals are similarly handwritten, with straightforward forms that match the script’s stroke contrast and slant.