Sans Normal Naras 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, logo design, packaging, signage, chunky, playful, retro, friendly, punchy, impact, approachability, retro display, brand voice, simplicity, blocky, rounded, soft corners, compact counters, high impact.
A heavy, geometric sans with broad proportions and rounded corners that soften otherwise blocky silhouettes. Strokes stay largely uniform, with crisp horizontal/vertical terminals and occasional angled cuts on diagonals (notably in forms like K, V, W, X, Y, Z). Counters are compact and apertures tend to be tight, giving letters a dense, poster-like color. The lowercase follows the same sturdy construction, with single-storey a and g and a consistent, simplified rhythm across the set. Numerals are similarly robust and compact, built to match the strong weight and squarish curves of the letters.
Best suited to short, high-impact settings such as headlines, posters, packaging, and signage where its dense weight and rounded geometry can read as intentional and energetic. It can also work for logo marks and bold brand systems, especially when set with generous spacing or ample size to keep counters from filling in visually.
The overall tone is bold and approachable, combining a toy-like softness with assertive, headline energy. Its rounded geometry and dense texture suggest a retro display sensibility while remaining clean and modern enough for contemporary branding.
The design appears intended to deliver maximum impact with a friendly, rounded geometric voice—prioritizing strong silhouettes, simple construction, and a cohesive, display-oriented texture across letters and numbers.
The typeface maintains a steady baseline and cap alignment, with minimal modulation and a clear preference for simple, geometric joins. The tight internal spaces mean it performs best when given breathing room (larger sizes or looser tracking) to preserve clarity in dense text.