Sans Normal Apguz 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, wayfinding, packaging, modern, friendly, clean, neutral, tech, clarity, versatility, approachability, modernity, neutrality, geometric, rounded, open, crisp, minimal.
A clean sans with geometric construction and softly rounded outer curves. Strokes are even and consistent, with smooth circular bowls (notably in O/o and C/c) and largely straight-sided verticals that create a stable, contemporary rhythm. Counters are open and legible, terminals are mostly blunt with gentle rounding, and the overall spacing feels even in text. Uppercase forms are simple and architectural, while lowercase keeps a straightforward, single-storey look where visible (e.g., a), maintaining clarity at display and paragraph sizes.
This design works well for UI and product typography where clean shapes and open counters support quick scanning. Its rounded geometric flavor also suits branding, packaging, and headings, while the even texture in the sample paragraph indicates it can hold up in longer-form editorial settings and clear signage.
The tone is modern and approachable: precise enough for a technical or product voice, but softened by rounded geometry that keeps it friendly rather than austere. It reads as neutral and practical, suitable for interfaces and branded communication that wants clarity without sharpness.
The font appears designed to deliver a contemporary, geometric sans voice with softened curves for approachability, aiming for broad usability across interface, branding, and general-purpose text while maintaining a consistent, orderly typographic color.
Figures are simple and sturdy, matching the letterforms with rounded curves and straightforward joins. The sample text shows consistent color and an easy reading flow, with distinctive, clean diagonals (K, V, W, X, Y) and a clear, open ‘G’ and ‘Q’ that help recognition.