Sans Normal Nikub 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Neue Power' by Power Type, 'Neue Faktum Extended' by René Bieder, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, friendly, punchy, modern, impact, clarity, modernity, approachability, visibility, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad proportions and large, round counters. Curves are smooth and near-circular, while joins and terminals are clean and mostly square, creating a crisp, constructed feel. The lowercase uses single-storey forms (notably a and g) with open, straightforward shapes and short-to-moderate ascenders/descenders for a compact rhythm. Numerals and capitals are similarly robust, with generous internal space that helps keep the weight from closing up at display sizes.
Best suited to headlines, branding, and other display-driven contexts where strong presence is desired—such as posters, packaging, signage, and large UI/hero text. It can work for short paragraphs at larger sizes, but its heavy color and broad set are most effective for titles, calls to action, and prominent labels.
The overall tone is bold and upbeat, projecting confidence and accessibility rather than delicacy. Its rounded geometry reads contemporary and slightly sporty, giving headlines an energetic, attention-grabbing voice.
This design appears intended as a modern, high-impact geometric sans that stays friendly through rounded bowls and open counters. The goal seems to be strong visibility and a consistent, constructed look that holds up in bold editorial and promotional typography.
The face relies on clear, simple silhouettes and strong horizontal strokes, producing a steady, poster-like color in text. The dense weight and wide letterforms emphasize impact and readability in short bursts, while the even construction keeps the texture consistent across mixed-case settings.