Sans Normal Demat 2 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe; 'HD Colton', 'HD Node', 'HD Node Sans', and 'HD Node X' by HyperDeluxe; and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: ui labels, signage, forms, captions, dashboards, clean, neutral, modern, functional, straightforward, efficiency, legibility, space saving, clarity, compact, monoline, open apertures, geometric, crisp.
This typeface is a compact, monoline sans with clean, round construction and minimal modulation. Curves are smooth and close to geometric, while verticals and horizontals stay even and crisp. Counters are generally open and legible, with straightforward joins and terminals; forms like the lowercase a and g read as single‑storey, reinforcing a simplified, contemporary feel. Numerals are similarly plain and steady, aligning with the font’s overall restrained, consistent rhythm.
It works well for interface text, navigation labels, tables, and other space-conscious settings where a compact sans helps fit more characters per line. The clear, open forms also suit wayfinding and informational signage, as well as captions and short-to-medium blocks of text that benefit from a plain, modern texture.
The overall tone is neutral and utilitarian, prioritizing clarity over personality. Its compact proportions and tidy shapes suggest an efficient, modern voice suited to informational settings rather than expressive display.
The design appears intended as a practical, space-efficient sans with a geometric underpinning, aiming for consistent rhythm and dependable legibility across mixed-case text and numerals.
Uppercase shapes maintain a straightforward, engineered feel with rounded bowls (B, D, P, R) and clean diagonals (K, V, W, X). The lowercase shows a friendly softness from the circular bowls, balanced by firm vertical strokes and uncluttered detail.