Sans Normal Udrab 17 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'EF Radiant' by Elsner+Flake (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, confident, classic, formal, premium, display impact, editorial voice, premium branding, classic refinement, bracketed, sculpted, vertical stress, tight apertures, pointed terminals.
A heavy, high-contrast text face with sculpted, bracketed terminals and a pronounced vertical stress in curved strokes. The letterforms show crisp, tapered joins and compact apertures, giving counters a more enclosed feel, while round characters (O, C, G) maintain a smooth, elliptical rhythm. Uppercase proportions are sturdy and slightly condensed in feel, with strong stems and sharp, wedge-like finishing at key terminals; lowercase keeps a moderate x-height with clear differentiation between forms like a, e, and g. Numerals are similarly weighty and refined, with strong thick–thin modulation and sturdy verticals that keep lines of text visually even.
Performs best in headlines, subheads, pull quotes, and display settings where its contrast and bracketed detailing can be appreciated. It can also support editorial or brand systems that want a traditional, confident typographic voice, particularly in print-oriented layouts and premium packaging or labels.
The overall tone reads authoritative and editorial—suited to serious messaging that still wants polish and presence. Its dramatic contrast and carved details suggest tradition and quality, lending a premium, institutional voice without feeling ornamental.
The design appears intended to blend a modern, clean silhouette with classical high-contrast modeling, creating a strong typographic color for impactful display use. Its controlled proportions and consistent stress suggest a focus on readable, authoritative settings rather than playful or casual applications.
In longer text the dense color and tight openings create a compact texture, especially in combinations with many verticals and closed bowls. The sharp terminal treatment and contrast reward larger sizes, where the sculpted details are more apparent and the rhythm feels more deliberate.