Sans Normal Bubah 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', 'Helvetica World', and 'Neue Helvetica Thai' by Linotype (names referenced only for comparison).
Keywords: ui text, editorial, presentations, signage, branding, neutral, modern, clean, functional, friendly, clarity, versatility, modernity, neutrality, readability, geometric, monoline, open apertures, rounded forms, even rhythm.
This sans serif shows a monoline construction with smooth, rounded curves and straight stems that meet with clean joins. Proportions feel balanced and contemporary, with generous counters and open apertures that keep interior spaces clear at text sizes. The lowercase uses a two-storey “a” and a single-storey “g,” and the overall rhythm is even, with straightforward terminals and minimal optical quirks. Numerals are simple and legible, matching the letterforms with consistent stroke behavior and stable, workmanlike shapes.
It suits interface text, product copy, and general-purpose editorial settings where a clean, unobtrusive sans is needed. The open apertures and even texture also support wayfinding and informational signage, and it can serve as a restrained baseline for contemporary branding systems.
The overall tone is neutral and modern, prioritizing clarity over personality. Its rounded geometry and open shapes add a mild friendliness without becoming playful or stylized, making it feel dependable and broadly applicable.
The design appears intended as a versatile, everyday sans serif that reads clearly in paragraphs while remaining tidy and modern in headings. Its geometric-leaning curves and consistent stroke logic aim to produce a calm, predictable texture across mixed-case text and numerals.
The sample text suggests strong readability due to clear letter separation and roomy counters, with curves that stay smooth and consistent across sizes. Diagonal forms (like V/W/X/Y) are crisp and structured, reinforcing a clean, contemporary texture in lines of text.