Sans Faceted Midu 7 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Enamela' by K-Type and 'Gemsbuck Pro' by Studio Fat Cat (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, signage, industrial, sporty, techy, authoritative, tactical, impact, durability, precision, branding, legibility, angular, faceted, octagonal, stencil-like, blocky.
A compact, heavy sans with straight-sided, faceted construction that substitutes curves with clipped corners and planar joins. Strokes are uniform and dense, producing strong black shapes and a crisp, mechanical rhythm. Counters tend toward squared and octagonal forms (notably in O/0 and rounded letters), while diagonals in A, V, W, X, and Y stay sharp and tightly controlled. Lowercase maintains a straightforward, single-story feel with sturdy terminals and minimal modulation, preserving the same hard-edged geometry as the capitals and figures.
Best suited to high-impact display settings such as headlines, posters, signage, and branded graphics where the faceted shapes can be appreciated. It also fits athletic or tactical branding, packaging, and short callouts that benefit from a compact, forceful look. For extended reading, it will be more effective in short bursts than in long paragraphs.
The overall tone is tough and utilitarian, with an engineered, no-nonsense presence. The repeated corner cuts and rigid geometry evoke industrial labeling and sport identification, reading as purposeful and assertive rather than friendly or expressive.
The design appears intended to deliver a bold, compact voice built from simple geometric strokes, using clipped corners to suggest precision and durability. Its system-like consistency points to applications where quick recognition and a rugged, modern attitude are more important than typographic softness or nuance.
The design’s consistent corner chamfers create a distinctive silhouette at large sizes and keep letterforms visually aligned in blocks of text. In longer lines, the dense weight and tight interior spaces emphasize impact over comfort, making it feel best when set with a bit of breathing room.