Slab Square Veru 7 is a light, narrow, monoline, upright, normal x-height font.
Keywords: headlines, subheads, posters, packaging, wayfinding, technical, retro, utilitarian, editorial, mechanical, space saving, clarity, precision, industrial tone, boxy, condensed, crisp, linear, tall.
A tall, condensed slab-serif with even, monoline strokes and crisp right-angled terminals. Serifs are square and bracketless, giving letters a rigid, engineered feel, while curves (C, G, O, Q) are drawn with rounded corners that stay fairly rectangular in spirit. The design keeps a consistent rhythm with narrow counters, a high apparent cap height, and tight internal spacing; joins and intersections are clean and minimally modulated. Numerals follow the same compact, linear construction, with open shapes and straightforward, legible forms.
It works well for headlines and subheads where space is limited and a compact, authoritative texture is desired. The structured slabs and narrow fit also suit posters, packaging, labels, and straightforward wayfinding or informational graphics that benefit from a technical, organized look.
The font conveys a functional, no-nonsense tone with a subtle retro-industrial flavor. Its boxy geometry and strict terminals suggest precision and order, making it feel technical and systematic rather than expressive or calligraphic.
The design appears intended to combine condensed economy with sturdy slab-serif clarity, producing a pragmatic display face that reads cleanly while projecting a precise, engineered personality.
In text, the condensed proportions create a strong vertical texture and efficient line length, while the slab serifs add firm baselines and clear word shapes. The overall effect is clean and structured, with a slightly machine-made character that stays readable at display and subhead sizes.