Sans Normal Amlej 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, posters, clean, modern, friendly, confident, neutral, clarity, modern utility, versatility, approachability, geometric, rounded, sturdy, even, high-legibility.
This typeface is a sturdy, geometric sans with generous rounded curves and largely monolinear strokes. Counters are open and circular (notably in O, C, and G), while verticals and horizontals terminate with clean, squared ends for a crisp rhythm. Proportions feel balanced and contemporary: uppercase forms are wide and stable, lowercase shows a two-storey “a” and single-storey “g,” and overall spacing reads even and controlled. Figures are clear and straightforward, with simple construction and strong, uncluttered silhouettes.
It suits interfaces and product typography where clarity at a glance matters, as well as signage and wayfinding thanks to its strong silhouettes. The weight and clean geometry also work well for branding systems, marketing headlines, and poster typography where a contemporary, straightforward voice is desired.
The overall tone is modern and approachable, projecting clarity and reliability without feeling sterile. Its roundness and smooth curves add a friendly softness, while the firm stroke weight and tidy terminals communicate confidence and practicality.
The design appears intended as a contemporary workhorse sans: geometric in structure, visually calm in texture, and optimized for clear reading in both short labels and longer blocks. It prioritizes consistency and modern neutrality while retaining a mild friendliness through rounded forms.
The design favors simple, geometric construction over calligraphic modulation, giving it consistent color in paragraphs. Round characters stay close to true circles, and diagonals (V, W, X, Y) are robust and visually steady, helping maintain uniform presence across mixed-case text.