Sans Normal Egmel 7 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, branding, packaging, captions, modern, clean, airy, casual, approachable, readability, contemporary tone, soft emphasis, friendly voice, humanist, slanted, open, rounded, lively.
A slanted sans with smooth, rounded construction and an even, restrained stroke treatment. The shapes favor open apertures and generous counters, with a noticeably tall x-height that keeps lowercase forms prominent. Curves are continuous and clean, terminals are mostly soft and slightly tapered, and the overall texture reads light and uncluttered. Proportions feel contemporary and humanist-leaning, with gently varying widths across letters that creates a natural rhythm in words.
It works well for interfaces, short-form editorial typography, and brand systems that want a contemporary, personable voice. The tall lowercase and open forms support clarity at smaller sizes, while the slanted posture can add emphasis in headings, pull quotes, and product or packaging copy.
The font conveys a modern, friendly tone—more conversational than formal—while remaining tidy and controlled. Its italic stance adds motion and a subtle editorial feel without becoming decorative.
The design appears intended to deliver an italic sans that stays highly readable and modern, combining smooth geometric curves with a more human, flowing rhythm for comfortable continuous reading.
In text, the alphabet shows clear differentiation between similarly shaped forms (for example, rounded bowls versus straight stems), and numerals follow the same streamlined, rounded logic. The overall color on the page stays even, making it suitable for longer passages where a soft, unobtrusive slant is desired.