Slab Square Tanez 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Full Neue' and 'Full Slab' by Bülent Yüksel, 'ITC Lubalin Graph' by ITC, and 'Sharp Slab' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, retro, sporty, confident, punchy, impact, headline, retro flavor, brand voice, italic emphasis, bracketed, sturdy, compact curves, crisp, display.
This typeface has a heavy, forward-leaning serif construction with prominent slab-like feet and wedge/bracketed joins that keep the shapes feeling anchored. Strokes are broadly even with minimal contrast, and the overall silhouette is wide with generous horizontal presence. Curves are rounded but tightly controlled, while terminals and serifs read as squared-off blocks with slight shaping rather than razor-sharp cuts. The lowercase shows a familiar, workmanlike structure (double-storey a, single-storey g) with a steady x-height and robust apertures; figures are similarly weighty and built for impact.
It performs best in headlines, subheads, pull quotes, and short blocks of copy where its weight and slant can carry momentum. The wide proportions and strong serifs make it effective for branding, packaging, signage, and promotional graphics that need a confident, retro-leaning voice. In longer text, it is most convincing at larger sizes where the dense strokes and emphatic serifs can breathe.
The overall tone is assertive and energetic, combining vintage printing cues with a sporty, headline-driven attitude. Its slanted stance and chunky serifs give it a sense of motion while still feeling dependable and grounded. The result is bold in personality and well-suited to attention-getting typography that wants a touch of classic Americana or editorial muscle.
The design appears intended to deliver a bold, kinetic serif voice with sturdy slabs and a clear italic emphasis, balancing display impact with recognizable text structures. It aims for a classic-yet-assertive look that reads quickly and holds up in strong, graphic applications.
Letterforms maintain consistent mass and rhythm, creating a strong typographic color in text lines. The italic angle is noticeable without becoming calligraphic, and the sturdy serifs help maintain legibility and alignment in larger settings.