Sans Normal Wabab 10 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, friendly, playful, casual, retro, approachable, display impact, friendly tone, retro flavor, brand voice, rounded, soft, chunky, high-ink, compact.
A compact, heavy sans with rounded terminals and softened corners throughout. Strokes are robust and fairly even, with gentle modulation and a slightly “inked” feel where joins thicken. Counters are small-to-medium and often more oval than circular, giving the letters a dense, sturdy silhouette. Curves are emphasized over straight geometry, and the overall rhythm is tight with short-looking extenders and a generally compact footprint.
Best suited to headlines, posters, packaging, and storefront-style signage where its dense weight and rounded forms can carry personality. It can also work for logos and branding systems that want a friendly, retro-leaning voice. For longer text, it will be most comfortable at larger sizes where the tight counters and heavy color have room to breathe.
The tone is warm and informal, reading as friendly rather than technical. Its rounded shapes and dense color evoke a vintage, hand-made sign sensibility while still staying clean enough for modern display use. Overall it communicates approachability and a lightly nostalgic, playful character.
The design appears intended to deliver a bold, approachable display voice with softened geometry and a compact, efficient width. It prioritizes visual impact and friendliness over strict neutrality, aiming for a cohesive, rounded look across letters and numerals.
Distinctive details include a single-storey lowercase “a,” a looped descender on “g,” and a lowercase “t” with a rounded, cap-like crossbar. The “w” and “v” are notably angular but still end in soft terminals, and the numerals share the same chunky, rounded construction, keeping the set cohesive in headlines and short bursts of text.