Serif Normal Pomog 3 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Kepler' by Adobe, 'ITC Veljovic' by ITC, 'Georgia Pro' by Microsoft, and 'Garth Graphic' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, classic, confident, formal, authoritative, impact, prestige, readability, tradition, bracketed, transitional, sculpted, crisp, robust.
A robust serif with pronounced thick–thin modeling, crisp bracketed serifs, and a slightly compact, sculpted interior rhythm. Curves are full and strongly weighted, with clear stress and sharp terminals that keep counters clean at display sizes. Capitals read stable and traditional, while the lowercase shows sturdy stems, round bowls, and distinctly serifed ascenders/descenders that create an emphatic, print-like texture.
Best suited to headlines, deck copy, and short-to-medium passages where a strong serif texture is desirable. It will perform especially well in editorial layouts, book and magazine titling, posters, and brand wordmarks that want a traditional, high-impact voice.
The overall tone is classic and editorial, projecting authority and seriousness with a confident, old-style bookish flavor. Its strong contrast and weight lend a premium, assertive voice suited to headlines that need gravitas rather than neutrality.
The design appears intended to deliver a conventional serif reading experience with elevated contrast and a heavier presence, balancing classical construction with display-strength weight for impactful typography.
Letterforms show a consistent serif logic across rounds and straights, with energetic diagonals in V/W/X and substantial bowls in B/D/P/R that reinforce the sturdy color. Numerals are similarly weighty and clear, maintaining the same contrast and traditional proportions for display use.