Serif Normal Poley 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Dutch 801' by Bitstream, 'Times Eighteen' by Linotype, and 'Acta Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, branding, certificates, traditional, authoritative, formal, scholarly, authority, heritage, readability, editorial voice, display emphasis, bracketed serifs, ball terminals, calligraphic, oldstyle feel, robust.
A robust serif with pronounced stroke contrast and generously bracketed serifs. The letterforms show a traditional, calligraphy-influenced structure: round characters have strong thick–thin modulation, and several lowercase forms use soft ball terminals. Proportions lean slightly narrow with sturdy vertical stems and compact apertures, giving the text a dark, steady color. Numerals follow the same high-contrast, oldstyle-influenced rhythm, with curved figures and clear weight distribution.
Well-suited to headlines, subheads, and pull quotes where a traditional serif voice is desired, and it can add authority to editorial layouts and book-cover typography. It also fits formal branding applications—such as law, academia, or heritage-oriented identities—where a strong, classic texture is beneficial.
The overall tone is classic and serious, with an editorial gravity that reads as established and trustworthy. Its bold presence and traditional detailing evoke bookish, institutional, and print-oriented contexts rather than casual or playful settings.
The design appears intended to deliver a conventional serif reading experience with extra weight and contrast for emphasis, combining familiar book-type proportions with slightly expressive terminals to keep the texture lively. It prioritizes a confident, traditional voice that holds up in prominent display and strong typographic hierarchy.
In text, the strong contrast and heavy stems create a dense typographic color that favors larger sizes and confident hierarchy. The serif shaping and terminals add warmth and personality while keeping the overall impression conventional and well-mannered.