Sans Normal Hyref 4 is a regular weight, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, packaging, posters, social media, casual, friendly, conversational, relaxed, breezy, approachability, handwritten feel, informal display, friendly branding, rounded, oblique, open forms, smooth curves, informal.
A slanted, rounded sans with smooth, brush-like stroke modulation and softened terminals. Letterforms favor open apertures and simplified geometry, with broad, elliptical bowls and gentle joins that keep counters spacious. The rhythm is airy and flowing, with noticeable width across many glyphs and a slightly calligraphic feel created by subtle contrast and tapered endings rather than hard-cut terminals. Numerals follow the same curvy, handwritten logic, staying legible while maintaining an easy, informal texture in text.
Works well for short-to-medium text where an informal, personable voice is desired—such as branding, packaging, posters, and social media graphics. It also suits pull quotes and display settings where the slanted, rounded forms can add momentum and warmth without sacrificing basic clarity.
The overall tone is approachable and human, closer to quick marker lettering than to a rigid italic. Its relaxed slant and rounded shapes read friendly and conversational, giving headlines a casual energy without becoming overly quirky or decorative.
The design appears intended to deliver a friendly italic sans that feels handwritten yet controlled, combining rounded construction with subtle stroke modulation to create a lively, easygoing reading experience.
Capitals are clean and uncomplicated, while lowercase adds more personality through looped shapes and soft, extended curves. The texture in longer lines stays light and readable, with consistent stroke behavior and minimal sharp corners.