Sans Normal Orrev 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Poynter Gothic' by Font Bureau, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, retro, approachable, punchy, friendly display, high impact, clear readability, modern branding, soft corners, wide apertures, compact forms, sturdy stems, large counters.
This typeface presents sturdy, compact letterforms with rounded geometry and gently softened corners. Strokes maintain an even color with minimal modulation, creating a solid, poster-ready texture. Counters are generous and open, with simple, largely circular bowls and clear apertures that keep shapes from clogging at display sizes. The lowercase has a single-storey a and g, a tall, simple i/j with round dots, and a straightforward, functional rhythm; numerals are similarly weighty and clean, with an open-top 4 and a rounded, friendly 2 and 3.
It is well suited to headlines, posters, packaging, and brand marks where a strong, friendly voice is needed. The open counters and straightforward shapes also make it effective for short blurbs, labels, and UI callouts when used at medium-to-large sizes.
Overall, the tone is warm and approachable while still feeling assertive and contemporary. The rounded construction and compact proportions give it a lightly retro, sign-painting-adjacent friendliness, making headlines feel inviting rather than severe.
The design appears intended to deliver a bold, friendly display voice built from simple, rounded forms and consistent stroke color. Its emphasis on clarity and sturdy silhouettes suggests it is meant to work reliably across punchy marketing copy and modern branding applications.
Capitals read particularly stable due to broad verticals and simple joins, while diagonals (A, V, W, X, Y) keep a crisp, decisive angle that prevents the design from feeling overly soft. The Q’s diagonal tail and the curved R leg add character without turning decorative.