Sans Contrasted Ledoz 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, ui text, packaging, headlines, posters, friendly, modern, playful, approachable, clean, approachability, readability, distinctiveness, contemporary feel, rounded, open apertures, soft corners, geometric, quirky.
A clean sans with generously rounded curves and soft, slightly flared terminals. Strokes show noticeable but controlled modulation, especially where curves meet stems, giving the letters a gently “inked” feel without becoming calligraphic. Counters are large and open, with broadly circular bowls in O, o, and 0, and a smooth, even rhythm across text. Lowercase forms are simple and legible, with single-storey a and g, a curved descender on y, and a compact, unobtrusive t; overall spacing reads comfortable and uncluttered.
Well suited to brand systems that want a friendly, modern voice, as well as interface text and product UI where open counters help maintain clarity. The rounded, distinctive shapes also make it effective for short headlines, packaging, and promotional graphics that benefit from a warm, contemporary tone.
The rounded construction and open forms create an approachable, upbeat tone that feels contemporary and lightly quirky. It reads friendly rather than clinical, with enough personality in the terminals and bowls to stand out while staying restrained for general use.
Likely designed to balance straightforward sans-serif utility with subtle character: rounded geometry, open apertures, and gentle stroke modulation that adds warmth and recognition without sacrificing readability.
The design leans on circular geometry in round letters and numerals, while straight-sided forms keep a stable, contemporary structure. Punctuation and numerals appear built to match the same soft, rounded logic, supporting a cohesive texture in longer lines.