Sans Normal Efken 1 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, signage, modern, clean, friendly, informal, dynamic, readability, contemporary tone, subtle emphasis, approachability, monoline, open counters, rounded, humanist, airy.
A slanted, monoline sans with smooth, rounded curves and open apertures. The strokes keep an even thickness and terminate cleanly without flaring, giving the forms a tidy, contemporary rhythm. Proportions feel balanced and moderately spacious, with generous counters in letters like C, O, and e, and a simple, readable numeral set that matches the overall softness and restraint.
It suits interface copy, product marketing, and editorial layouts where a clean sans needs a bit of motion and warmth. The open counters and even color support comfortable reading in short to medium passages, while the slant makes it effective for emphasis, pull quotes, and contemporary brand headlines.
The overall tone is modern and approachable, with the forward slant adding energy and a conversational feel. Rounded joins and open shapes keep it friendly rather than technical, making it feel informal yet controlled.
The design appears intended as a versatile italic companion or standalone slanted sans that stays neutral and legible while adding a subtle sense of speed. Its rounded construction and restrained detailing suggest a focus on clarity and broad usability across digital and print contexts.
Curved letters are drawn with calm, continuous arcs, while diagonals in A, K, V, W, X, and Y add crisp structure. The lowercase shows a straightforward, text-oriented construction with a single-storey feel in several forms and a clear, unobtrusive punctuation style in the sample setting.