Sans Normal Udboz 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Strayhorn MT' by Monotype and 'Artigua' by Picador (names referenced only for comparison).
Keywords: headlines, subheads, ui text, posters, brand systems, modern, clean, friendly, confident, editorial, clarity, versatility, modernity, approachability, humanist, open apertures, crisp, compact, rounded terminals.
A sturdy, contemporary sans with smooth, rounded curves and a clear humanist rhythm. Strokes are fairly even with gently modulated joins, giving letters a solid, graphic presence without feeling rigid. Counters are generous and apertures stay open, helping maintain clarity in dense text. Proportions feel slightly compact in places, with rounded bowls and controlled, straightforward terminals that keep the overall texture calm and consistent.
This face performs especially well for headlines and subheads where its solid weight and open shapes create strong impact. It also suits interface and product typography at moderate sizes, maintaining legibility in mixed-case text. For branding, it provides a versatile, contemporary voice that works across print and digital applications.
The tone is confident and modern with a friendly softness in its curves. It reads as practical and approachable rather than overtly technical, making it well suited to straightforward communication that still wants a bit of warmth.
The design appears aimed at providing a dependable, modern sans that balances strong presence with comfortable readability. Its consistent construction and open forms suggest an intention to work across both display and everyday text settings without feeling sterile.
Uppercase forms are broad and stable, while lowercase shapes keep a simple, readable construction with clear differentiation between similar characters. Numerals follow the same sturdy, rounded logic as the letters, matching the overall rhythm in running text.