Serif Flared Kemu 2 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'Arkais' by Logitype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, confident, sporty, retro, energetic, assertive, impact, motion, headline strength, retro flavor, bracketed, swashy, dynamic, lively, display-oriented.
A heavy, right-leaning serif with strong stroke modulation and sculpted, bracketed serifs that flare into tapered terminals. The letterforms are broad and roomy, with compact counters tightened by the weight and contrast. Curves are robust and slightly squared-off in places, while diagonals and joins stay crisp, giving the face a muscular, carved rhythm. Lowercase shows a straightforward, workmanlike construction with pronounced entry/exit strokes and sturdy bowls, and the numerals match the same weight and forward motion.
Best suited to headlines and short-form text where impact is the priority: posters, brand marks, campaign typography, packaging, and sports or event graphics. It can also work for punchy pull quotes or section openers when given generous size and leading.
The overall tone is bold and kinetic, mixing a classic serif foundation with a punchy, attention-grabbing slant. It reads as confident and slightly nostalgic, with a display energy that feels at home in branding and promotional settings.
The design appears intended to deliver a bold, forward-leaning serif voice with sculpted terminals and a strong silhouette, balancing traditional serif cues with contemporary display impact.
The italic angle is consistent across caps, lowercase, and figures, creating a cohesive sense of speed. The heavy weight and contrast produce a strong black presence, so spacing and line breaks matter for comfortable reading at smaller sizes.