Sans Normal Dogir 17 is a light, wide, monoline, upright, normal x-height font.
Keywords: branding, headlines, ui, signage, presentations, modern, clean, airy, friendly, minimal, clarity, neutrality, versatility, contemporary feel, rounded, open apertures, generous spacing, geometric.
A streamlined sans with consistent stroke weight and a spacious, uncluttered rhythm. Curves are drawn from smooth circular/elliptical forms, while straight strokes stay crisp and evenly weighted, producing a calm, technical regularity. Counters are open and round (notably in O, o, e, and 8), and the overall letterforms lean toward simplified geometry with gentle, softened terminals rather than sharp cuts. Proportions feel generous and slightly expansive, giving individual characters room and maintaining clarity in both the grid and paragraph sample.
Works well for identity systems, headlines, and product/UI typography where a crisp, contemporary sans is needed. Its open shapes and even texture also suit signage and presentation materials that benefit from quick recognition at a glance.
The tone is modern and composed, with an airy, approachable neutrality. Its rounded geometry and restrained detailing read contemporary and clean, suitable for brands and interfaces that want to feel friendly without becoming informal.
Likely designed as a versatile, modern sans that emphasizes geometric simplicity and an even, unobtrusive texture. The intent appears to be broad usability with a clean, friendly tone rather than strong stylistic contrast.
The sample text shows steady color and smooth word shapes at display sizes, with clear numeral forms and a consistent, understated personality. The design avoids quirky idiosyncrasies, prioritizing legibility and a polished, minimal presence.